In 2013 founder & CEO Emily Weiss turned her blog “IntotheGloss.com” into the cosmetics company Glossier. The purpose? To create products that are primarily focused on the mottos that skincare is essential and makeup is a choice. They’re primarily an online-based company, but they have a showroom at their headquarters in NYC located at 123 Lafayette St, New York, NY. While I was in New York I decided to check out the show room, and here are a couple snapshots I took that day.
While you’re in the showroom, you are immediately greeted by employees who are dressed head-to-toe in matching baby pink pants and shirts. The ones I encountered were very friendly, and eager to assist in testing products. You are free to get their help, or do your own thing.
Pictured above are the Generation G, Lip Gloss, and Balm Dotcom (from top left, top right, bottom center). I own the Generation G which is a sheer, matte lipstick in the shade Leo. It’s very buildable, subtle and goes for $18. I love that Glossier’s products are geared towards people with all different types of skin colors so you know there is something for everyone.
The lip gloss is $14, and the balm dotcom is $12.
The haloscope is a dew effect highlighter that costs $22 and comes in three shades – topaz, quartz, and moonstone. I swatched them on the back of my hand, but it looks like the one that stands out the most is the moonstone.
When I visited, Glossier had recently launched their first fragrance that’s called “Glossier you”. This is the “ultimate personal fragrance” because it is meant to melt with your skin and create a unique scent that emphasizes 1 of the 3:
- ambrette: comfy, warm
- ambrox: smooth, salty, animalistic
- musk: long-lasting, addictive
My scent was very sweet which I think was the ambrette. One of the showroom employees showed this to me, and her scent was oddly musky so I guess it works.
To celebrate the launch of Glossier you, there was a red room dedicated to showcasing the fragrance, and I’ve included a video of what it was like on the inside. Let me tell you – I have NEVER experienced anything like this before. You walk in, the employees welcome you, another employee gives you a speech while dancing and telling you that you’re the missing piece to the product, and then you go into a dressing room area, press a red button, and then a red gloved hand sprays the perfume on your wrist.
Have you tried any Glossier products before? If so, what do you use? I have a couple. If you’re interested in a review of the products I use, let me know!